Spin doctor

In writing, people always have a choice of words. That means that the choices made truly represent what is on someone's mind. This is generally true of speech although it is somewhat more complicated. This makes email a great medium to analyze. It's the written word, so it really does reflect one's thinking. It takes a clever person to put spin on a message. That's because it takes time to massage words to communicate something other than what is on someone's mind. So, next time you want to put a mask on the words you write, just spend a little more time than it takes to empty your mind of its first round of word choices. Massage, massage, massage—presto, spin happens. Congratulations.