Ignoring the obvious

I read the list today in USA Today of retailers that are going to have difficulty staying afloat during the coming years.  Surprisingly, Macy's was number one on the list.  They have plans to save money and try to make it, though.  They're laying off a great number of employees and closing stores to save almost half a billion dollars.  Four other retailers are in the same boat including Sears, Nordstrom's and Aeropostale.

Part of the problem these companies had was that they didn't count on this winter being a warm winter.  So, thousands and thousands of cold weather articles and implements are sitting in inventory and on shelves unsold.  But the news story also said part of the problem was that these retailers didn't keep up with current marketing trends.  All of the mentioned retailers had plans to make their online presence much more visible than it is now.

Can you imagine miscalculating online business?  This is 2016.  Black Friday has been followed by Cyber Monday for at least 5 years.  Well, that's what happens when a company is on coast and ignores a sizable portion of their client base moving in a different direction.  They get into trouble and have a chance of going completely under - depending on the client base's actions, which they have ignored to get into their condition in the first place.

Dinosaurs seem to be everywhere among us, those who live in the present without a thought for the immediate future.  Creatures who graze the land without looking to the sky.  Then they see a flash in the sky, feel the earth rumble under their feet, and die in their tracks from shockwave and fire from a descending, massive meteorite.  

I can live without any of the stores mentioned.  I never shop at them anyway.  I'm part of the client base that's moved on.  Boxes come to my door almost weekly from the stores online that I shop at.