In addition, if speaker A were to use a couple of the same words carrying the main idea of the topic (content words), then the identification of speaker B with speaker A was formed. The measure of both words and body position gave an enhanced strength of identification.
A common saying in English is that flattery will get you nowhere. But, a subtle form of flattery seemingly gets a person places. Even if one is not trying to sell someone on some product or idea, showing solidarity with someone else is appreciated. A number of sociolinguistic studies have been conducted to explore the idea of identification. People identify with others using a variety of methods with speech. The father of sociolinguistics, William Labov, conducted one of the first studies showing that the presence of final "r" or lack of final "r" in words like park, car, and floor was connected to social status (which is linked to solidarity). The Milroys in Dublin, Ireland, two decades later showed the strength of the solidarity in speech with the idea of covertly using slang forms when working with others of the same status even if a person didn't speak that way at home. Other studies with populations from other countries are numerous.
One of the traits of the so-called woman's intuition is to somehow know when people are connected or not. But, showing loyalty or bondedness is part of the socialization process for girls as they learn to converse with each other as teenagers.
Call it socialization, covert solidarity, or (non)prestige status, the result is the same whenever it is studied. I know I've had "better luck" with people when I follow the suggested features for identification with someone.
And what would happen if I applied this principle to software in advertising? Watch below.
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