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Saturday, December 06, 2014

Fantastic imprint

Coca Cola put out a fantastic commercial this year.  It's easy to see what they wanted to do.  Coca Cola is recognized worldwide as represented by all the major languages of the world.  They wanted to show that diversity is important - Coke is not just one group's drink.  And the maker of Coca Cola wanted to be thought of as soothing, peaceful, and fun - in a word, beautiful.


I love commercials like this.  They're clear, insightful, upbeat, deliberate, and hopeful.  They make us feel good.

It is my hope that the footprint I leave in this world is the same as the imprint of this commercial.

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