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Thursday, December 23, 2010

Giving the world in a morsel



As a teenager, he apprenticed in a candy factory in Italy, and learned, among other things, how to make chocolate. At age 20 he moved with his wife to Uruguay and a year later to Peru and started his own coffee and chocolate store. For 10 years he was a successful coffee and chocolate store owner, but stories of a Californian gold rush got the best of his risk-taking spirit, and he moved to San Francisco in search of gold. He started his coffee and chocolate store there in 1849 out of a tent for all those who had come to Sutter's Mill seeking their fortune in gold. 4 years later he established a second store and dropped the product that was dragging his other sales down - coffee. That left him with two very successful chocolate stores. In 1892, Domenico Ghirardelli retired and left his stores to his 3 sons.


In that same year in Switzerland, Rudolff Sprungli left his luxury confectionary stores to his two sons. They in turn merged with a fellow Swiss entrepreneur's luxury chocolate interestes and established a chocolate conglomerant known as Lindt-Sprungli Chocolatier. By the 1990s Lindt-Sprungli Chocolatiers wanted a world-wide market so they bought an Italian chocolate interest and they bought Ghirardelli's in the United States. Now truly, there was a worldwide luxury chocolate people could depend on as having that luxury the best of Swiss taste in chocolates.


The luxury Swiss chocolate for the Lindt-Sprungli network retained the Ghirardelli name because of its quality and excellence. It's the best in the world, the most special chocolate candy made on the face of the earth. It's made for that one amazing person in someone's life. Anytime is a good time to give this very special treat, but birthdays are a great occasion to give excellence in sweet taste to such an amazing individual.



A world class person deserves world class confections.


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