Figures of speech spice up language because they are succinct. Alliteration does just that.
(More on this tomorrow because the message of this blog is a tribute to the principle of using 15 words or less to convey a message. I'm a little rusty with the principle, but it's a good one to abide by whenever possible because it keeps people from asking "What?" or "Why?" when you thought you expressed yourself clearly in 100 words).
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